Saturday, December 28, 2019
Starbucks Intrinsic Value Report - 3396 Words
Intrinsic Value Report -Starbucks Corporation- Table of Contents Section A. Starbucks Facts Person in Charge B. Industry Analysis C. Company Analysis I -Target Market Position -Company Strategies -Competitive Analysis -Strength Weakness D. Stock Recommendation â⬠¢ â⬠¢ â⬠¢ â⬠¢ â⬠¢ Starbucks is established in 60 countries worldwide It has a very well known brand name Starbucks will be opening in most of the Canadian Target stores Starbucks has signed an agreement to sell its Seattleââ¬â¢s Best coffee in US Burger Kings and to sell its food products in Canadian Sobeys food stores â⬠¢ After 4 decades of being in the introductory and growth stage, Starbucks has just entered the mature stage of its life cycle â⬠¢ The specialty coffee market is expectedâ⬠¦show more contentâ⬠¦Ã¯Æ' ¼Install coffee bar at ïÆ' ¼1)Doughnut Coffee 14000 stores 2)Bagels, muffins ïÆ' ¼Aggressive marketing 3)Pizza Sandwich 4)Various Coffee offerings linking with other food line http://www.google.com/url?sa=trct=jq=esrc=sfrm=1source=webcd=1cad=rjaved=0CDMQFjAAurl=http%3A%2F%2Fwww.ewp.rpi.edu%2Fhartfor ïÆ' ¼340mil sales ïÆ' ¼554 stores in US (5% of Starbucks, 11000) ïÆ' ¼Luxury for affluent target ïÆ' ¼Intense specialty coffee house competition is dispersed among the thousands of independent or small-chain coffee shops around the nation d%2F~stoddj%2FBE%2Fstarbucks%2520final.docei=OTs4UY0K4jXqgGOvoHQDAusg=AFQjCNEzqXzXgSc9hX8D_j4zzZ20uvUangsig2=ufkEViw4C7vyaS5Fi0mw_w http://meangreen.hubpages.com/hub/Specialty-coffee-industry-analysis External Analysis ïââ" Opportunity Threats Opportunities â⬠¢ Market expansion in US Global markets â⬠¢ Opportunity for increasing coffee price (Specialty coffee affects to regular coffee) â⬠¢ Sales increase following quality based marketing â⬠¢ Fair trade organic certification Threats â⬠¢ Increasing coffee and dairy costs â⬠¢ Intense competition â⬠¢The possibility that the demand for specialty coffee is a fad â⬠¢No substitute coffee bean ïââ" External influences on industry growth, profitability and risk ïÆ' ¼ Economy downturn lead at home solution ïÆ' ¼ Since 2009, instant demand has been increasing (9% annually) ïÆ' ¼ Rapid increasing podsShow MoreRelatedEssay on Starbucks Case Study891 Words à |à 4 PagesQuestion 1 Overall, Starbucksââ¬â¢ performance has been mixed over the past six months. 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General company informationâ⬠¦....â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦...â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦................ 3.1 Starbucksâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦...â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦...... 3.2 MaCafeâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦..â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦...... 4 4 5 4. Theoretical discussionâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦..... 4.1 Consumer perceptionâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦...â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦ 4.1.1 The perception of qualityâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦...â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦...... 4.1.2 The relationship between the perceptionRead MoreKrispy Kreme Case1970 Words à |à 8 PagesKreme stores nationwide as well as entering the global market. However it is probable as well that it is a combination of profitable new stores in financially sound sectors and the rebound of the Mountain Mills brand. While income from operations reports as a large increase year over year, which is positive, there are some signs of negative growth for the income from interest is significantly low. This provides evidence that they called in some of their accounts receivable or some franchise storesRead MoreInfluencing Group Communications2468 Words à |à 10 Pagesline employees. The Starbucks Corporation is well known for its strong positive culture and a willingness to adapt and change. ââ¬Å"Starbucks has rearranged their organizational structure to better accommodate customer satisfaction. The CEO of Starbucks announced expansion of their matrix organizational structure last month, They will operate under four U.S. divisions including Western/Pacific, Northwest/Mountain, Southeast/Plains and Northeast/Atlanticâ⬠(Starbucks Corporation, 2008). This decisionRead MoreStarbucks : A Major American Company Essay10173 Words à |à 41 PagesStarbucks is a major American company that was founded in 1971 by three college friends in Seattle, Washington.? 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They soonRead MoreStarbucks Annual Report 200846643 Words à |à 187 PagesStarbucks Corporation Fiscal 2008 Annual Report Fiscal 2008 Financial Highlights Stores Open at Fiscal Year End (COMPANY-OPERATED AND LICENSED STORES) Net Revenues (IN BILLIONS) Net Revenue Growth (PERCENTAGES) from Previous Year 16,680 $9.4 $7.8 $6.4 $5.3 $4.1 24% 30% 20% 22% 21% $10.4 10% International United States 15,011 12,440 10,241 8,569 7,225 2003 2004 2005 2006 2007 2008 2003 2004 2005 2006 2007 2008 Components of 2008 RevenueRead MoreStarbucks : A Major American Company Essay10168 Words à |à 41 PagesHistory Starbucks is a major American company that was founded in 1971 by three college friends in Seattle, Washington. Jerry Baldwin, Zev Siegl, and Gordon Bowker at one time were all of different paths until they learned coffee roasting techniques from coffee entrepreneur, Alfred Peet (Starbucks Timeline, 2016). Alfred taught the three friends his particular style of roasting which ignited a spark in the trio and they were inspired to sell high quality coffee beans and roasting
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